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Products ​

A Product is a data record for something you're promoting — for example, a single item in a catalog. Products live under Products in the main navigation.

What a product contains ​

Every product has:

  • Tags, used to organize and filter products.
  • Linked assets — one or more Assets (typically product images) attached to the product.
  • Custom fields — your team defines which fields a product has (for example, SKU, price, description) under Settings → Data management → Product data. This also controls the layout of the product creation and edit form.

Working with products ​

From the Products overview you can:

  • Add product — create a single product manually.
  • Import products — bulk-create or update products from a file.
  • Export products — download your product data.

Opening a product takes you to its Product details page, where you edit its fields and linked assets.

How products are used ​

Products aren't used directly inside a publication. Instead, a product is linked to one or more rows in a Campaign's Briefing (a Campaign Item). That Campaign Item — and the product data and assets it carries — is what gets placed onto a Publication Item's layout.

Product ──▶ Campaign Item (briefing row) ──▶ Publication Item

A product can also have its own asset export configuration, which determines how its linked assets are bundled when exporting product assets (see Export setups → Product asset export setups).