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Manage Variants ​

Variants are versions of content for different markets, languages, or audiences. Administrators manage the variants available to your team at the team level.

Create a variant ​

  1. Go to Settings → Variants.
  2. Click Add variant.
  3. Enter a name for the variant (e.g., "German", "EU Market").
  4. Click Save.

The variant is now available for use in campaigns, publications, and templates across your team.

Edit a variant ​

  1. Go to Settings → Variants.
  2. Find the variant in the list and click the edit icon.
  3. Update the variant name.
  4. Click Save.

Only the variant name can be changed — the key (a unique identifier) is automatically generated and cannot be edited.